Sam and Ava created St. Noir with a particular kind of coffee shop in mind: somewhere people could sit comfortably, enjoy their coffee, and spend time with one another.

Located on Marais Street in New Orleans, St. Noir reflects that idea through its interior design and atmosphere. From the seating arrangements and glass mugs to the music playing throughout the space, the two considered how each detail would shape the experience of visiting.

In this STAR HEARTS episode, Sam and Ava share the thinking behind St. Noir, the choices that went into creating the space, and the kind of experience they wanted to bring to their neighborhood.